Virtual Advice: Weekly | A guide to the UK Advertising Codes
07 Sep 2023
About the event
From advertising on social media to running competitions our experts will offer a comprehensive insight into the UK Advertising Codes during this virtual training course. In March we are bringing back one of our most popular courses- Advice: Weekly. This course consists of four online sessions covering the key areas of the Advertising Codes. Our expert trainers will guide you through the workings of the Advertising Standards Authority (ASA) along with the Committees of Advertising Practice (CAP) giving details of how the two organisations work together to keep ads compliant. We will also take you through the fundamental rules around misleading advertising promotional marketing and social media marketing to help you identify any problems with your ad campaigns before a complaint is made. These sessions will take place via Zoom and all attendees will have access to the training content upon completion of the course (including recordings of each session). These sessions will provide you with 6 CPD hours.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
