About the event
Understand whats trending in social media in higher education. We will look at the current social media landscape for students including LinkedIn; Facebook; Instagram; Twitter; TikTok; YouTube and the latest Gen Z favourite; BeReal.We will identify the audience groups that universities target the most often with social media content and campaigns. We will identify your stakeholders and provide guidance on how to develop appropriate content for these groups. We will provide top tips for the use of video; user generated content and more. We will look at the key messaging required at different stages during the student journey.
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Knowledge Exchange Group
Working across the public, private and third sector Knowledge Exchange Group contains four divisions providing you with everything you need to learn, train, develop and share expertise. We believe that knowledge is central to social and economic growth, and that through sharing information, best practice and innovative thinking we can help facilitate positive change. We do this by providing access to data, meaningful engagement with industry experts, influencers, academics, leading practitioners and thought leaders.
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