The company started life as the health division of Campden Publishing. In 2013 management sold Campden Publishing’s ‘Wealth Management’ division to allow them to focus time, energy and resources on its healthcare division, which was rebranded ‘Cogora’. They believed that by continuing to grow the business’ ‘community’ of healthcare professionals, they could harness the unique power of that community in new ways.
Cogora moved quickly to acquire the UK’s leading news brand for General Practitioners – Pulse – which had built a huge, dedicated following since its launch in 1960. In parallel, the company invested heavily in the digital and face-to-face channels of its existing brands, giving the company a receptive and engaged community of over 220,000 healthcare professionals.
Then, in January 2014, the company launched Cogora: The Agency, our first in-house healthcare communications team. In the crowded, largely homogenous healthcare agency market, the division was founded on a unique proposition: Cogora’s expanded, engaged community of healthcare professionals from which it gathers high volumes of the most robust quantitative data and leverages these to create innovative education programmes and marketing campaigns.