About the event
This course is designed to give you the knowledge and skills to leverage AI to enhance your marketing strategies. This comprehensive course will guide you through how to use essential AI tools to optimise your campaigns and gain deeper consumer insights. Explore tools including ChatGPT; Midjourney; and Perplexity to see how they can enhance your marketing efforts and understand their practical implementation. Our expert trainer will showcase real life examples illustrating how AI improves personalisation and content creation. You will learn to use AI for targeted marketing; helping you craft messages that resonate with your audience.
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Knowledge Exchange Group
Working across the public, private and third sector Knowledge Exchange Group contains four divisions providing you with everything you need to learn, train, develop and share expertise. We believe that knowledge is central to social and economic growth, and that through sharing information, best practice and innovative thinking we can help facilitate positive change. We do this by providing access to data, meaningful engagement with industry experts, influencers, academics, leading practitioners and thought leaders.
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