This intensive short-course will cover writing skills; understanding the media; how to create excellent contacts with the media; getting the structure and balance of information right within a press release and how to make your press releases stand out from others. Delegates will be taught the fundamentals of press release writing including the 5Ws of how; why; where; what and when. The delivery is informative; engaging and dynamic. The best way to learn is to apply the skills you have been trained on – so you will be given the opportunity to get in lots of practice of writing press releases.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
