How to sell more training and increase workshop bookings with CPD accreditation

Increase the appeal of your training by obtaining CPD accreditation for workshops and training courses

Increase delegate bookings for workshops and sell more training by differentiating from your competitors. Add value to your training courses by helping people with their individual Continuing Professional Development requirements. Raise your profile to your attendees and clients with CPD accreditation. 

CPD accreditation for training courses and workshops

Established in 1996, The CPD Certification Service is the leading and largest independent Continuing Professional Development certification service working across all sectors, disciplines and further learning applications.

In the UK alone, there are over 450 professional bodies that oblige their members to make an ongoing commitment to Continuing Professional Development. With an average membership of approximately 20,000 per organisation this suggests a total market opportunity of up to 9 million professionals looking to complete further learning.

Our unique experience working with training companies, conference providers, professional bodies, academic institutions and corporate organisations enables us to support organisations seeking recognised CPD accreditation for their training, events and educational workshops.

Sell more training and workshops

Gaining CPD accreditation for training workshops helps organisations formalise knowledge into a recognised approach to learning.

CPD accreditation provides a learning framework from a universally accepted checklist which The CPD Certification Service has developed over the past 25 years.

The CPD Certification Service work with organisations ranging from consultancy firms to large training companies, conference providers, workshops organisers, universities, multi-national corporations, local authorities, councils and Government departments.

Organisations become accredited CPD providers to sell morning training, increase delegate bookings for workshops, create new business opportunities and distinguish from market competitors.

Thousands of organisations work with us to CPD certify their training and workshops

Sell more training with CPD accreditation

Get recognised as an industry expert

The CPD Certification Service supports the Continuing Professional Development policies of institutional and professional organisations. Training courses, workshops and seminars are assessed and accredited against the universally accepted structured checklist which The CPD Service has developed over the past 20+ years. The process takes an impartial and objective review to ensure full conformity to CPD guidelines. The CPD Service’s recognised and authoritative CPD Member and CPD Certified symbols offer professional bodies and associations, as well as educational providers and consumers alike reassurance that training courses, workshops and seminars achieve the highest standards. Gaining CPD accreditation to help sell more training courses provides qualitative endorsement, greater profile recognition and industry recognised credibility. Continuing Professional Development accreditation improves the quality of your training courses, workshops and seminars. CPD accreditation provides access to experienced experts with advice and a framework to help you continuously improve. CPD accreditation demonstrates to delegates the steps taken to deliver the highest training standards which can ultimately help you sell more training and increase delegate bookings for workshops.

Raise the standards of your training

The CPD Certification Service helps organisations sell more training and increase delegate bookings for workshops by structuring knowledge into a recognised approach to learning for the purposes of Continuing Professional Development. This means your accredited CPD training courses and workshops are more likely to become accepted and welcomed by audiences. The CPD Service provides a number of essential services to help you sell more training and increase delegate bookings for workshops. CPD Members are able to utilise key features of membership which helps support organisational objectives.

  • Review and advice on organisational CPD requirements
  • Accreditation of all training courses & events each year
  • Licence to use CPD Member logo on company marketing materials
  • Use of CPD Certified symbol on approved CPD training courses, workshops and events
  • Presence in CPD Provider Directory for website visitor searching and enquiries
  • Training course and workshops descriptions listed in CPD Course Catalogue
  • Ability to publicise certified events on CPD Event Calendar
  • Administration of delegate CPD certificates post activity

Attract more of your target audience

There is an increasing expectation for professionals to undertake Continuing Professional Development training courses and workshops regardless of industry sector, career level, job role and responsibilities. Continuing Professional Development exists to ensure individuals enhance their skills and abilities once they have formally qualified. CPD combines different types of learning, such as training workshops, conferences and events, e-learning programs, best practice techniques and ideas sharing, all focused to support effective professional development. In an increasingly litigious and technologically advancing business and professional environment, the need becomes more apparent for a disciplined and structured approach to further learning of qualified professionals. Over the past two decades this commitment to CPD has spread beyond those affiliated to professional bodies and is now embraced throughout all sectors across the UK.

See more FAQs


As the market leader in our field, we believe we have the most comprehensive range of CPD certified training courses and seminars available all of which are fundamental to our ongoing marketing strategy.

Mitsubishi Electric

CPD is widely recognised within the NHS to enable healthcare individuals to maintain training levels and enhance their professional development. NHS Supply Chain uses CPD to work with our colleagues in the wider NHS and share knowledge and expertise.

NHS Supply Chain

The majority of our customers ask whether our courses are CPD approved and recognise the importance of having courses reviewed by The CPD Certification Service.

ME Learning