This article provides a simple introduction to CPD accreditation for webinars. With a growing demand for professional online learning and the ongoing improvements of eLearning software and available resources, webinars are becoming an increasingly popular way to deliver valuable learning to a target audience across different locations.
What is a webinar and how does it work?
A webinar is considered as a type of an online learning event held virtually that is typically hosted by either one person or an organisation, and is then promoted to a group of attendees via the Internet, known as an online audience. A typical webinar will allow for a speaker to present their learning content to a specific audience, as well as share videos, presentation slides, and any other multimedia to support the purpose of the overall learning activity. Because the webinar is managed and run over the Internet, the audience can be located anywhere in the world.
Webinars have the opportunity to be very interactive, and will often contain both video and audio elements to help support the learning content and objectives. Webinars will also often allow for the participants to discuss subjects, interact with each other, review parts of the learning in more detail, ask questions, and send messages to each other, all designed to help make the learning as professional and effective as possible.
What are the benefits of webinars?
Webinars can be a highly effective way of delivering certain types of training and learning. Webinars can be run in real-time, or recorded for future and repetitive use. Another of the benefits of webinars is that you can invite people from all around the world to attend, record the sessions and then send the learning content to the attendees once the event has finished. Other benefits of webinars as a training and learning tool include:
- Webinars are a great and affordable way to build brand reputation, increase trust between the organisation and its interested audience
- Webinars allow you the opportunity to share information and documentation in real-time, discuss the subject matters and provide any solutions to questions and queries
- You can create online surveys and feedback loops on what went well about the webinar, what could be improved and what your attendees would like to learn next in the next webinar session
- You can build lists of attendees, see who is interactive during the training and use the contact information for future sales opportunities.
- You can record the webinar sessions, and upload the training sessions on your website as a platform for additional learning for other potential clients and attendees in the future
- If you sell other products, you can use the webinars sessions as an opportunity to promote and provide further information on your range of services available
- Webinars do just have uses for external audiences and attendees. Webinars are a great business learning tool to provide ongoing and regular training to employees and internal staff who may be based in a range of different locations and offices.