The Marketing industry is constantly evolving, placing an ever growing emphasis on the need for qualified, skilled and competent trainers. Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine pricing based on product demand and supply, help maximize a firm's profits, and grow market share for a business.
This article will provide a brief overview of CPD for marketing professionals, the professional bodies within the marketing industry, as well as the Continuing Professional Development (CPD) requirements in marketing.
Overview of the marketing industry
There are over 400,000 people employed in marketing roles in the UK. Working within the marketing, advertising and public relations industry will typically involve promoting a product, service or idea. The work can be challenging and fast-paced, involving a variety of responsibilities. Marketing professionals help clients to connect with their audiences, usually promoting brands, products and services. Many organizations have marketing departments, meaning that roles can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organizations.
Individuals looking to work in marketing can expect:
- To work primarily in an office, with some travel to visit clients and attend events
- To be part of a dynamic and sociable team, working in a fast-moving, well-paying and highly creative industry
- To join an in-demand sector with the chance to work with the latest digital communications technologies
- Plenty of career choice and the flexibility to specialize in a particular area or transition into a related field
If you are a marketing professional and want to have the backing of an institution, then you can become a member of the Chartered Institute of Marketing (CIM).