This informal CPD article ‘The difference between UI and UX Design: The Complete Guide’ was provided by UX Academy, a community of experienced creators and innovators working to deliver meaningful user experience design training courses which will develop and improve the skills for those working in UI, UX & Voice Design.
UI and UX design are two terms that are often used interchangeably in the world of design. However, they refer to different aspects of the design process. UI stands for User Interface, and UX stands for User Experience. While they may sound similar, they focus on different aspects of the user's interaction with a product or service.
What is UI Design?
UI design refers to the visual design of a product or service. It includes everything that the user interacts with, such as buttons, menus, icons, and the layout of the page. The UI designer's primary goal is to create a visually pleasing design that is easy to navigate and use. For example, when designing a mobile app, the UI designer will consider the size and placement of buttons, the colour scheme, and the font style. They may also create icons or graphics to help users navigate through the app.
UI designers work with branding guidelines and design systems to create a consistent and cohesive design that aligns with the product's or service's objectives. They need to be familiar with design software, such as Adobe Creative Suite, Sketch, or Figma, to create prototypes and visual assets.
What is UX Design?
UX design, on the other hand, focuses on the overall experience that a user has with a product or service. It includes every touchpoint that a user has, from the moment they first interact with the product to when they complete their task. UX designers aim to create a product or service that is easy to use, efficient, and enjoyable.
For example, when designing a website, the UX designer will consider the user's journey from the homepage to the checkout page. They will create wireframes and user flows that map out the user journey, ensuring that it is intuitive and efficient. They will also conduct usability testing and user research to identify pain points and areas for improvement.
UX designers use a range of methods to research and analyse user behaviour, such as user testing, surveys, and analytics. They use this data to create wireframes, prototypes, and user flows that map out the user journey. They work collaboratively with UI designers, developers, and stakeholders to create a user-centred design that meets the user's needs and aligns with the product's or service's objectives.