This informal CPD article What can you learn from an SEO course? was provided by morphsites, a digital agency and specialist in bespoke web development and design, SEO and digital marketing. Want to grow your business organically and drive traffic to your website? Learn how SEO will help your company thrive and how an SEO course will benefit you.
What is SEO?
SEO (Search Engine Optimisation) is a digital marketing strategy that draws traffic to your website from organic results in search engines. With SEO, you can improve your visibility in search engines like Google and Bing and increase your revenue by drawing more people to your website.
It can be easy to understand the power of digital marketing. However, very few businesses have the internal resource or expertise to get the SEO results they need to grow. That’s why an SEO course would work wonders for you and your employees, helping you understand and implement the best SEO strategies.
How does SEO work?
SEO works by optimising your website and its content so that it is readily found on search engines – predominantly Google. For this to work, you need to implement the best SEO tactics for your business.
These strategies include:
1. SEO audits
2. Keyword research
3. SEO copywriting
4. Backlink and disavow audits
5. Mobile-first SEO
Why should I learn more about SEO?
If you want to drive more traffic to your website, build a solid client base, and become a reputable business Google recognises, then SEO is vital. Knowing the basics of SEO may work for a time, but it’s not enough to help your business prosper continually. Learning more about SEO will help you have a clear understanding of how it works and how you can tailor the strategies to meet your individual business needs. If you know how to use SEO correctly, you can save yourself a lot of money and time whilst growing your business.
Even if you use an agency to manage your SEO, it is extremely valuable to have your own SEO training because this will enable you to better understand and evaluate what your agency is doing for you. So if you're wondering how to learn more about SEO, an SEO course may just be the right step for you to take.
What will an SEO course teach me?
An SEO course will cover all you need to know about SEO. It will help you understand the fundamentals and how to implement them. Every business is different, so having an SEO expert conducting the course is the best way to utilise SEO. While most courses come with an enrolment fee, you will save more money in the long run by investing in an SEO course that's tailored to meet your business needs.
If you would like to…
- Use the right keywords for your business
- Drive more traffic to your website
- Get Google to like you
…then an SEO course will be perfect for you.
The world of technology is rapidly changing, so learning from those who have up-to-date skills and a thorough understanding of Google analytics changes is essential. An SEO course will help you implement the best strategies and help you understand what's really needed to keep your business growing from now on into the coming years.
We hope this article was helpful. For more information from morphsites, please visit their CPD Member Directory page. Alternatively please visit the CPD Industry Hubs for more CPD articles, courses and events relevant to your Continuing Professional Development requirements.