B2B Media Training provides highly focused training for senior executives in the handling of all types of media in a variety of real-life situations.
B2B Media Training
Brian Weatherley is an award-winning trade journalist, video presenter, business-to-business magazine editor and media trainer, with more than 30 years’ experience of observing and participating in corporate press events around the world. He has also been a blogger, podcaster and social media commentator. After more than two decades as a senior editor, Brian established his first media training courses in 2009. Since then he has delivered dozens of successful training sessions to senior executives and middle-managers across a wide variety of industry sectors – including manufacturing, automotive, logistics, energy, local government and the legal profession.
With experience straddling the PR-media divide, Brian is an independent consultant and continues to work as a business-to-business journalist on a daily basis. B2BMEDIATRAINING is not tied to any PR consultancy, rather it works with a number of public relations practitioners to provide media training services for their clients.
Brian says: “Ultimately, when it comes to talking to the media, my training course is all about delivering YOUR key messages, based on your own strategy and goals. As well as teaching you the basic 'must-haves' for dealing with the press, including how to leverage existing corporate material, with over 30 years’ experience as a business journalist I can guide you on how to select the elements that will be of the greatest interest to the media you are most likely to encounter. I will also explain how to structure a story in order to get your message across more effectively.”