Fresh fruit and vegetables are one of the most important aspects of fresh food sales. How the department looks and the quality of what it sells will influence a customer's decision on whether to shop there. Includes: What good looks like and how to keep it that way; How the products get to store; The key things that can go wrong; How to merchandise to increase sales; How to reduce shrinkage and waste; How to look after flowers; Products to help the customer get more; Products that go well with each other to increase link sales.
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