This article helps to explain the benefits of CPD for employers. CPD stands for Continuing Professional Development (CPD) and is the term used to describe the learning professionals engage in to develop and enhance their abilities. CPD combines different types of learning, such as training courses, workshops, conferences, events and e-learning programs all focused for an individual to improve their professional skills and abilities.
Continuing Professional Development is essential in helping individuals, employers and entire industries to keep skills and knowledge up to date. Providing CPD helps employers to become an industry expert recognised to Continuing Professional Development requirements. An employer with CPD certified training courses, workshops and events allows professionals to use the learning time towards their individual CPD requirements.
Understanding the benefits of CPD for employers
More and more employers are taking a proactive and supporting role with the CPD required by their employees, and can see the benefits of a more highly skilled, motivated and committed workforce. There is a common misunderstanding with some employers that CPD takes significant time which may result in periods of “out of the business”. However, the availability of more flexible CPD suited for business requirements has increased significantly in recent years, with the introduction of online training, short courses and distance learning.
Becoming a CPD provider encourages and promotes a healthy learning culture leading to a more fulfilled workforce and retaining valuable staff. Many organisations have staff with CPD obligations as members of professional bodies. In circumstances where internal CPD training resources are low, employers may sometimes use outsourced CPD training providers to meet staff learning requirements. As an employer, providing CPD can benefit organisations through recognition and an increase in brand perception.
Who can become a CPD provider?
The CPD Certification Service work with employers from all industries, ranging from consultancy firms to training providers, large employers, conference & event organisers, universities, further education colleges, local authority and Government departments. CPD accreditation can apply to a number of core learning activities which include training courses, workshops, seminars, online & eLearning events, conferences and webinars.
Becoming a CPD provider with the world's leading and largest CPD certification service helps employers to create discernible competitive advantage from others in your market. The benefits of CPD allows you to present your knowledge as an industry expert and distinguish further from your competitors. CPD helps employers create new opportunities with a professionally recognised way to display your expertise, as well as help staff complete their CPD requirements by certifying any internal training. CPD can help obtain new clients, as well as increase training and events revenue.
Benefits of CPD for employers includes:-
The CPD Certification Service provides different membership levels for employers to suit needs and budget. Membership levels are determined by an initial FREE consultation resulting in recommendations for your most effective level. CPD employers are able to utilise key features of membership which help to support business, marketing and training objectives.
- Review and advise on organisational CPD requirements
- Training CPD accreditation of courses & events
- Licence to use CPD Member logo on company marketing materials
- CPD Certified symbol on approved CPD course materials
- Presence in CPD Providers Directory for user validation and searching
- All certfied training courses listed in the Course Catalogue
- Ability to publicise certified events on CPD Event Calendar
- Full administration of delegate CPD certificates post activity
Why is CPD important for employers?
“Education is not the learning of facts, but the training of the mind to think” – Albert Einstein.
Continuing Professional Development exists to ensure that both individuals and employers look to enhance their skills and abilities on an ongoing basis. CPD helps to ensure that learning is progressed in a structured, practical and relevant way and allows an individual to focus on what specific skills and knowledge they require over a short-term period, say 12 months, in order to be confident there is improvement within their proficiency and skill sets.
Find out more about the benefits of CPD for employers
We hope this article was helpful. Established in 1996, The CPD Certification Service has over 27 years’ experience providing CPD accreditation. With members in over 100 countries, our CPD providers benefit from the ability to promote themselves as part of an international community where quality is both recognised and assured.
If you are interested in offering training courses, seminars, workshops, eLearning, or educational events suitable for Continuing Professional Development, please visit the Become a CPD Provider page or contact our team to discuss in more detail. Alternatively, if you are looking for a free online CPD record tool to help manage, track and log your ongoing learning, as well as store your professional training records and attendance certificates in one simple place, go to the myCPD Portal page.
