A personal brand is something we all have which can be developed and improved to benefit both our personal and professional lives. In this CPD article, we explore the importance of developing a personal brand, and give you some practical tips and ways on how you can improve your own.
What is a personal brand?
Everyone has a brand, not just social media influencers or business owners. A personal brand can be defined as who you are and what you stand for, how people would describe you when you’re not listening. It’s a public image that defines and demonstrate your values, your reputation and relationships. Social media profiles, websites, digital portfolios, blog articles, and the various ways you communicate online all contribute to your unique identity and personal brand.
Why is developing your personal brand important?
Developing a personal brand in your professional life is extremely important, as it allows you to showcase your talents and skills and distinguish yourself from the competition. When done effectively, a strong personal brand leads to new opportunities and connections. It is an asset that shows the world your reputation.
The most effective brands are unique, authentic, and trustworthy. If you’re a social media user, people can see what you’re like and get a glimpse into your personality by looking at what posts you share, what you say. They can get an impression of you as a person, without even knowing you, without ever having spoken to you. So, for that reason, it’s essential to take the time to build a personal brand that resonates with your values and how you want to be perceived.
Let’s take three examples, Donald Trump, Richard Branson and Greta Thunberg. Three people in completely different fields, three people most of us will never meet. But, despite what we all think of these people, the important thing is that we have a good idea of what they’re like, what they’re known for. This is led by our perception of their personal brand.