This informal CPD article Introduction to Corporate Cultural Social Responsibility was provided by Carlos Dean, Managing Director at Authentic Purpose, an organisation offering the knowledge, skills, and support to enable businesses to maximise their positive social and environmental impact on the world.
Introduction to Corporate Cultural Social Responsibility
When we hear the term Corporate Social Responsibility it is so often equated with a tick box exercise aimed at creating the impression that businesses are being responsible for the impact that they have on broader society through the way they run their affaires.
We now have terms like Environmental SR, Community SR, Charitable SR. The whole world is talking about Social Responsibility like it’s the next great fashion and trend that people need to be seen to be doing to be acceptable to their clients and staff alike. ‘Social’ conveys the point that we live and work in a manner which is interactive and interdepend. That we achieve things and strive for things together.
However, from a layman’s perspective, what exactly does it mean to be socially responsible and how is it relevant to everyday life and experience? If it’s such an important thing, and yet not understood, then how do we engage and involve the majority population in participating in this activity?
This conundrum, in my view, is our primary challenge to resolve, if the Corporate Social Responsibility agenda is to be taken seriously by the majority of the workforce. Cultural Social Responsibility is the master key for unlocking the potential for all of us to embrace our shared responsibility and opportunity to make a difference that is relevant, not only to our own individual lives but to the individual lives of everyone.
What we need to do as business leaders and influencers, is to focus on creating the conditions within which people can awaken to their responsibility and the opportunity that is not only becoming increasingly necessary, but that is viewed as an attractive shift in priorities that can bring greater meaning and purpose to everyday life and work.