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Organisation Description

JC Social Media has been delivering training courses on all aspects of social media since 2011. The team has a wealth of experience in all the major social networks having delivered campaigns for businesses in virtually every sector. This first-hand experience alongside a deep understanding of social media theory and best practice means the company is perfectly placed to deliver your next social media course.

CPD Courses and Workshops Available

  • Social media theory and fundamentals

    Training Course | JC Social Media

    JC Social Media

    Our social media fundamentals course provides learners with a basic overview of social media and the major platforms. We will explore theoretical concepts that make social media so powerful as well practical skill development such as posting content to Facebook and Twitter; for example. Based on the requirements of the individual or organisation; we will tailor the focus of the course to industry specifics and the attendee’s skill base to ensure the maximum skill and knowledge transfer.

  • Introduction to effective LinkedIn lead-generation

    Training Course | JC Social Media

    JC Social Media

    This four-hour intensive course draws on theory and practice to equip delegates with the ability to use LinkedIn to generate high-quality leads for their business or organisation. The session provides a foundation overview of the platform and its place in the social media and business landscape. Delegates will learn how to craft an effective personal profile and how to utilise a variety of features to build valuable connections. We will also explore options for LinkedIn’s premium offerings and how delegates may choose one.

  • LinkedIn profile and content optimisation for business

    Training Course | JC Social Media

    JC Social Media

    LinkedIn is a powerful social network for businesses and individuals active in the business community. This four-hour course provides delegates with a strong foundation in content theory for LinkedIn as well as practical skills for creating and posting valuable content. Delegates will learn about the algorithm that shapes LinkedIn users’ news feeds and how they can optimise of each post for maximum commercial benefit. Content ideas for both personal and business accounts will be discussed. The course also covers the basic of profile optimisation as well as managing and analysing paid LinkedIn advertising.

  • Facebook ads set up and management

    Training Course | JC Social Media

    JC Social Media

    Facebook ads are vital to growing a page’s reach; fan base and business impact. This four-hour course provides delegates with the knowledge and practical skills to create and manage a variety of Facebook ads campaigns for their page. Delegates will be introduced to Facebook’s ads platform and given an understanding of why paid advertising has become so important. We will analyse different types of Facebook campaigns and how they relate to the marketing funnel. The course covers the optimisation of advert creative; audience targeting; the ongoing management of campaigns and how to analyse the data provided by the platform.

  • Social media analytics and reporting best practises

    Training Course | JC Social Media

    JC Social Media

    A huge amount of data is gathered by the social networks for business pages. Understanding that data and interpreting it is fundamental to assessing and improving performance. Delegates will be introduced to the analytics dashboards of the key social networks and to the terminology used for the data. From here; they’ll learn frameworks for categorising and analysing this information to generate actionable improvements; as well as how to format and present this information in written reports for key stakeholders. Audience and demographic analysis; paid campaign analysis and organic page performance will all be covered in this four-hour course. Practical exercises using the delegate’s own pages play a role throughout the session.

  • Social media management for schools

    Training Course | JC Social Media

    JC Social Media

    Educational organisations such as schools and universities have many stakeholders. Social media is a public arena in which students; parents; teachers and other parties can interact freely. In this course delegates will learn about the basic principles of social media and how to set up their profiles to best represent their organisation. The course also covers creating content; managing online communities and protecting privacy. The course looks at dealing with any negative comments left in the public domain and provides a framework for risk-assessment and governance. Delegates will also learn about some of the dangers facing young people using social media and how to create a culture that safeguards them.

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