CPD (Continuing Professional Development) has become an integral part of modern-day business and delivers numerous impressive benefits to both businesses and individuals. Regardless of which sector you work in, CPD can prove invaluable to your company.
However, if you want to truly gain all of the benefits CPD provides, it’s not enough to simply incorporate and encourage CPD in your company. Instead, you’re going to want to consider CPD accreditation.
Understanding CPD Accreditation
So, what is it? Well, CPD accreditation is basically a formal certification showing a business or organisation is credible and authentic.
If you supply CPD courses, training or events for example, becoming accredited will show participants that they meet current exemplary standards. Participants will also have peace of mind that the knowledge, skills and qualifications they acquire will be 100% authentic.
Becoming accredited with CPD UK, highlights your company’s commitment to continued professional development and sets you up as a leading authority within your chosen sector.
What benefits does it provide?
There are a lot of benefits which come from CPD accreditation. First and foremost, it helps to set you apart from your competitors. Accreditation gives your business or organisation credibility, making customers more likely to choose you over your non-accredited competitors.
Another benefit are the resources it opens up for you. When you become CPD accredited, you’ll gain access to a large network of accredited providers. You’ll be able to share your own expertise, as well as receive input from a much broader community. Through networking, it could open up a lot of new doors and opportunities.
There’s also the increased profit potential to consider; as you’ll be seen as an authority in the industry, you’ll not only gain a lot more new customers, but you can also start charging more for your services. So, the profit-boosting potential is fantastic.
If you are seeking CPD accreditation for your business, you’ll find it can help you to attract the most talented, high-quality candidates for any job roles you advertise. Job seekers are much more likely to apply to an accredited company, especially one which enables them to focus on CPD. You’ll also find employee turnover is reduced, eliminating the need to spend money training up new employees. This again boosts your company’s profit potential.
When you become accredited with CPD UK, you’ll also appear in the CPD Member Directory. This provides excellent user validation and makes it easier for prospects to find you. You’ll be able to use the CPD certified symbol on your learning materials too, as well as present it on your company’s website and marketing materials. If you have any events coming up, they can be advertised on the CPD Event Calendar. This provides much more exposure and again adds true authenticity to your events.
These are just some of the benefits CPD accreditation provides. You’ll be able to choose from a range of membership options too, with something to suit all businesses and budgets.
