CPD tips - Importance of business communication skills and how to improve them

CPD tips - Importance of business communication skills and how to improve them

29 Aug 2023

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Effective communication has never been more important in business and serves as the building blocks for having strong relationships both internally and externally. This involves not only informing your employees, customers and stakeholders of new information, but also encompasses listening, understanding and adapting to the needs of others. The following CPD article will explore why communication is crucial for organisational success, and will provide some tips on how you can improve your business communication skills.

Why Good Business Communication is Important

Whether online, written or in person, the importance of good communication and the ability to be able to relay information effectively can have far-reaching implications in a workplace setting. Here are just some of the ways that show why good business communication is essential:

Boost Reputation and Productivity

Not only can bad communication cause delays, waste time and cost money, it can also have a negative impact on how your organisation is perceived, both to external parties and to employees. Good communication will improve a business’s reputation and help to ensure they are recognised as an authority figure in their sector.

No matter what your role is within an organisation, it is vital to understand that every time you communicate with other employees, managers or customers, you are representing the business. Therefore, the way that you choose to communicate will either leave a good or bad impression for these exchanges.

Facilitating Collaboration and Teamwork

Regardless of the type of business, teamwork and collaboration are key aspects as you work towards business goals. Facilitators can foster a sense of cooperation and comradery to unite the team. Concise communication helps to ensure each participant can share and express their ideas, concerns and work together. Everyone needs to have the opportunity to be heard, which will lead to better collaborative projects.

Enhancing Employee Morale

Communication will garner a sense of loyalty and trust from employees. Individuals will want to know that their voices are heard at meetings, can put forward effective ideas, or are able to raise concerns and that these are valued. Employers also need to show respect and keep teams updated about what is happening within the organisation. If employees perceive that management are taking their opinions into consideration, this open communication will lead to a higher level of job satisfaction and staff retention.

Improving Customer Relations

Maintaining strong relationships with customers is vital for the success and longevity of any business. Communication doesn’t just relate to marketing emails and promotions, but also includes making sure that customers’ expectations are being met. It is important to ensure that any queries, refunds, or complaints are dealt with in a professional way. By demonstrating that your organisation values its customers, they will remember how they were treated by the company, leading to greater loyalty and repeat business. If they have a positive experience, they will tell others and word of mouth is still an extremely powerful tool. 

Effective Crisis Management

Whether the company is going through an economic crisis, a product recall or other unforeseen circumstances, it is vital to have good communication that is clear and delivered in a timely and transparent manner. Important information must be relayed to stakeholders, customers, suppliers and employees which will help to minimise the impact on the organisation. 

Negotiation and Globalisation

As many businesses now work on a global scale, good exchanges and communication is key to efficient negotiation. Organisations need to communicate with external parties - suppliers, customers, board members and employees. Individuals sometimes may not speak the same first language, so it’s important that any information conveyed is cross cultural, straightforward and easily understood.

Business communication skills in the workplace

Simple ways to improve your Business Communication Skills

The ability to communicate well can enhance your employment prospects and will help make you more confident in your current role, providing numerous benefits both personally and professionally. Here are some simple tips on how to improve your business communication skills.

Undertake business communication CPD courses: To improve and develop your communication skills, a course can offer a structured approach to support you and your organisation to tackle the current challenges in a rapidly changing workplace environment. CPD courses will equip you with the tools and techniques required to communicate more effectively, helping you to build productive working relationships, collaborate with others, negotiate better outcomes, and reach company goals.

Prepare: Not all communication is written. Whether you’re a professional at the beginning of your career, or working at management level, you will need to have a high-level knowledge base of your product or service. In order to pass on information correctly, you have to know how to communicate this to customers effectively. Learn more in our related article on Improving your communication skills.

Be aware of non-verbal communication: At some stage we will all be asked to attend work meetings, whether online or in-person. Be aware of certain non-verbal communication that can give the impression you are either anxious, guarded or defensive. Adopting an open stance and positive body language will make you appear welcoming and will allow other people to be more at ease. 

Watch your tone: We all speak slightly differently to how we write, so it is equally important to recognise and be aware of how we are communicating in a business context. How you communicate with customers, managers or external stakeholders, the volume, tone, and specific word choices can make a significant difference in how you are perceived.

Practice Active listening: Active listening is a key part of business communication and will forge trust amongst team members if they feel they are being listened to. This can be an extremely highly valued skill, particularly if you work in Human Resources or carry out negotiations where it is essential that both parties need to be satisfied with the outcome. Additionally, conflicts can arise in the workplace, whether amongst employees or other external parties, so being skilled in active listening and mediation will be extremely beneficial.

Read more: If you’re at work receiving emails, try and observe the language other people use. How would you have changed the way they have written? Text speak is everywhere in the modern world, but it shouldn’t be applied in a business setting. Read your own company website and your competitors to see how they communicate and become more familiar with terms and words that are commonly used in your field.

Where to find CPD Business Communication Courses

Whether you want to increase your employment prospects or upskill in your current role, taking a course shows that you taking your Continuing Professional Development (CPD) seriously and can enhance a CV. Technology and the business world are constantly changing, so ensuring that you keep your skills current and up-to-date is vital, demonstrating your adaptability and willingness to learn. CPD also gives you the opportunity to take a course online at a time that suits you and fits around your other commitments.

CPD business communication courses shows that you are invested in your own lifelong learning. Within the CPD Courses Catalogue, you can find a range of training offered on behalf of our CPD providers. This will build your confidence as you will have peace of mind that courses have been assessed and accredited to CPD benchmarks and recognised guidelines. You can also explore courses specific to your sector or on similar subjects, such as emotional intelligence, public speaking, presentation skills and corporate communications.

How to become an accredited CPD provider

We hope this article was helpful. Established in 1996, The CPD Certification Service is the world’s leading and largest CPD accreditation organisation working across all industry sectors. If you are looking to provide training courses, seminars, conferences, workshops, eLearning or educational events that may be suitable for Continuing Professional Development, please visit the Become a CPD Provider page or contact our team to discuss in more detail.

Alternatively, if you are looking for a free online CPD record tool to help manage, track and log your ongoing learning, as well as store your professional training records and attendance certificates in one simple place, go to the myCPD Portal page.

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