Practical tips on how CPD can help your career

Practical tips on how CPD can help your career

28 Nov 2023

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CPD is recognised as an indispensable tool for career progression, enabling individuals to stay up-to-date with industry advancements, improve existing skills and knowledge, and can increasingly benefit a professional CV. The following article will provide practical insights and tips on how CPD can enhance your career trajectory.

What is CPD?

CPD stands for Continuing Professional Development. It is a holistic and proactive approach to learning that encompasses various methodologies, including training courses, workshops, conferences, events, eLearning programs, best practice, and idea sharing. The undertaking of CPD activities is focused toward ongoing lifelong improvement and usually involves documenting and keeping a record of the increasing skills, knowledge and experience gained throughout an individual’s career.

Why is Continuing Professional Development (CPD) important?

Continuing Professional Development (CPD) is widely acknowledged as a fundamental avenue for elevating professional standards within industries, especially in an era characterised by rapid technological changes. Engaging in CPD activities allows individuals to thrive and adapt, tackle challenges and navigate the complexities of today's work environment. 

Employers highly value professionals committed to lifelong learning, recognising CPD as a valuable asset that enhances competence and contributes to a broader professional profile, potentially opening doors to new opportunities. Completed on an annual basis, CPD ensures that individuals can stay updated, allowing them to precisely build on existing knowledge, essential for noticeable improvement in proficiency and skill sets. It also enables professionals to consistently direct attention to crucial areas of development, offering a framework to rectify any knowledge shortfalls.

Moreover, CPD is a strategic tool for remaining competitive among peers, providing opportunities for differentiation in scenarios such as job interviews or tendering for new work and business acquisition. As professional qualifications become more commonplace, a methodically planned approach to CPD empowers professionals to take charge of their own career development, leading to personal growth, confidence, and improved capabilities in the workplace.

Tips on using CPD to benefit your career

Every professional’s career is guided by pivotal moments, many of which are shaped by the choices we make in our ongoing development. The undertaking of CPD offers fundamental steps to further advance in your field, from refining your CV, negotiating better salaries, creating new opportunities in a current job role or positioning yourself for future leadership. Here, we'll look at practical ways to utilise CPD for tangible career advancement.

1. Opportunity for Specialisation or Diversification

Depending on your career goals, CPD can offer a pathway to either specialise in a niche area or diversify your skill set. If you're looking to become a subject matter expert, advanced CPD courses can provide in depth knowledge of your industry sector. Conversely, if you're looking to branch out or pivot in your career, CPD can introduce you to entirely new fields or disciplines, giving you a broader base from which to explore new career paths.

2. Negotiate a Better Salary or Role

Accumulating a set of specialised skills or achievements through CPD you demonstrate a commitment to your ongoing individual improvement. This can serve as a valuable factor for negotiating salary increases, promotions or seeking role changes, showcasing not only a commitment to personal growth, but also your value to the organisation.

3. Use It as a Stepping Stone for Leadership Positions

By undertaking CPD courses, especially those tailored towards leadership and management, you can position yourself as a prime candidate for these roles within the company. Building on existing abilities shows ambition, foresight, and a commitment to taking on greater responsibilities.

4. Make Connections Through CPD

CPD events often bring together a diverse group of professionals, providing an excellent chance for networking. By interacting with peers, industry leaders, and potential mentors, you can gain insights, collaborate on projects, and even discover further job opportunities. Across various industries, the strength of one's contacts can offer significant benefits throughout different stages of a person’s career.

Key benefits of CPD for career enhancement

5. Capitalise on CPD for Freelance or Consultancy Opportunities

With the changing job landscape and growing gig economy, many individuals are looking for freelance or consultancy roles, allowing greater flexibility and the autonomy to shape their professional environment and schedule. Gaining a multi-faceted skillset through CPD can significantly enhance your marketability, increasing income potential and open new project opportunities.

6. Strengthen Your CV with CPD

In general, organisations value employees who take the initiative to upskill. In the competitive job market, having a dynamic and current CV is crucial. Maintaining an accurate CPD record showcases a commitment to lifelong learning outside of standard qualifications. Employers value candidates who take the initiative to grow and adapt. By displaying completed CPD activities, you show potential employers that you're continuously striving for excellence and relevance in your field.

7. Elevate to a Trainer Role

Participating in 'train the trainer' CPD courses can help to transition you from a learner to an instructor within your organisation. By becoming a trainer, you position yourself as a knowledge hub for others, helping colleagues to upskill. This not only increases your personal value, but also leads to a positive learning culture, driving collective growth within the company.

8. Become an Industry Speaker

Becoming highly skilled through active engagement in CPD activities can elevate your status from a professional to an industry expert. This can lead to public speaking engagements, including webinars, seminars, or conferences. Such platforms amplify your visibility, establish your authority, and can even lead to consulting or collaborative opportunities, boosting self-confidence and motivation.


The importance of Continuing Professional Development (CPD) for successful work progression cannot be overstated. By purposefully incorporating CPD into our professional career, we not only refine our skills but also position ourselves favourably for any future opportunities. If you are interested in undertaking CPD, please visit the CPD Courses Catalogue. Here you will find thousands of accredited training courses and events across industry sectors and learning types, which would be beneficial for fulfilling any wider personal and professional goals.

All the certified providers, courses and training have been reviewed and recognised as meeting the required industry standards and benchmarks. To find out more about a particular CPD course listed on our website, you can complete an enquiry form and the details will be sent directly to the relevant CPD provider.

How to become an accredited CPD provider

We hope this article was helpful. Established in 1996, The CPD Certification Service is the world’s leading and largest CPD accreditation organisation working across all industry sectors. If you are looking to provide training courses, seminars, workshops, eLearning or educational events that may be suitable for Continuing Professional Development, please visit the Become a CPD Provider page or contact our team to discuss in more detail.

Alternatively, if you are looking for a free online CPD record tool to help manage, track and log your ongoing learning, as well as store your professional training records and attendance certificates in one simple place, go to the myCPD Portal page.

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For more information from CPD News Team, please visit their CPD Member Directory page. Alternatively please visit the CPD Industry Hubs for more CPD articles, courses and events relevant to your Continuing Professional Development requirements.

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