Key Account Manager role; competencies and attributes
Online Course
•
Association for Key Account Management
About the CPD course
Key Account Management varies by organisation and customer; but some core elements are consistent. While many key account managers have sales backgrounds; their focus extends beyond selling to include pre-sale; post-sal; and strategic relationship-building. Unlike Sales; KAM emphasises long-term goals; broader stakeholder engagement; and leadership. This learning explores the role’s requirements; key competencies; and attributes; helping you assess your strengths and areas for development.
AKAM’s goal is to enhance Key Account Management through learning, support and connections. AKAM, a non-profit professional membership organisation, fosters understanding and collaboration among key account managers and programme leaders. Our members gain access to the latest research and opportunities, promoting continuous growth in KAM practices. Since 2016, AKAM’s influence has expanded worldwide through online events and resources.
