Strategic key account planning: How to do it

Online Course • Association for Key Account Management

About the CPD course

Strategic key account plans are not just desirable in Key Account Management; they’re essential; and this track shows you why. It also take you through the practical issues including obstacles to overcome; how to develop sound and powerful strategies and how to write them into a plan to share with your organisation and your customer that will be the blueprint for you and your team. The track provides you with a systematic way to analyse your key account and company and a format for the plan so you spend your time on the plan content rather than its shape.

CPD Provider

Association for Key Account Management

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Association for Key Account Management

AKAM’s goal is to enhance Key Account Management through learning, support and connections. AKAM, a non-profit professional membership organisation, fosters understanding and collaboration among key account managers and programme leaders. Our members gain access to the latest research and opportunities, promoting continuous growth in KAM practices. Since 2016, AKAM’s influence has expanded worldwide through online events and resources.