By studying the latest theories and analysing practical examples; you will gain invaluable insight into how to manage a company’s strategic direction; including its translation into... Read more
Learn key concepts of entrepreneurship and how to apply strategy when planning; launching and promoting your product or service in preparation for the market. Those taking this course... Read more
This course will hone your understanding of marketing data. You will learn how data is collected; stored; analysed; and interpreted. You will also understand how this affects decision... Read more
An introduction to digital marketing practices and techniques including Search Engine Optimisation (SEO) and social media; and how to apply them effectively in a business environment. Read more
An evaluation of marketing environments and modern day consumers; applicable communication strategies and implementation. Includes the creation of actionable marketing plans. Using case... Read more
An introduction to the models and tools used to analyse customer behaviour and an evaluation of the contribution of consumer analysis in relation to widely utilised marketing... Read more
Develop the skills to build organic search marketing strategies; write content for blogs and explore best practices on building up guest blogging relationships for link building. This... Read more
An analysis of financial markets in a global setting. Introducing financial products and their practical application and pricing; it also covers investment management and trading... Read more
An overview of the main principles on which cost and management accounts are produced. Also includes key techniques; methods and terminology used in cost management and accounting. This... Read more
An introduction to the mergers and acquisitions process; this course is suitable for analysts and bankers; regulators or anyone considering starting their own business. Develop an... Read more
This course covers a variety of topics; from risk valuation to documentation; taking into account all significant sources of debt financing and debt capacity. Gain essential knowledge... Read more
An introduction to corporate finance that covers three fundamental issues: analysis and valuation of financial statements; capital and investment management; and micro/macro risk... Read more
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