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Business Sector Courses

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Business Sub-Sectors

Business CPD Courses and Workshops Available

  • ISBA

    Evaluating agency performance

    ISBA

    Getting the best out of your agencies and being sure they are getting the best out of you.

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  • ISBA

    Best practice agency pitches, appointment and alignment

    ISBA

    A practical guide to shortlisting and appointing the right agencies for both short and long term benefit.

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  • ISBA

    Agency remuneration and payment by results

    ISBA

    Getting to grips with agency fee structures and maximising the benefits of reward-based remuneration.

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  • ISBA

    Effective campaign management skills

    ISBA

    A thorough grounding in how to manage the creative development process to ensure smooth delivery of multi-channel campaigns.

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  • ISBA

    Briefing and managing your agencies for integrated campaigns

    ISBA

    Getting agencies to work productively together shouldn’t be the challenge it often is. Find out how you can encourage collaboration.

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  • ISBA

    Better briefing - writing and delivering the marketing communications brief

    ISBA

    Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them

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  • ISBA

    Briefing and appraising creative ideas

    ISBA

    Helping marketers to improve their briefing techniques and appraise creative ideas more effectively, to inspire excellence in their agencies.

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  • ISBA

    Understanding TV commercial production

    ISBA

    An up-to-the-minute insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of advertising production.

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  • ISBA

    How to work with your media agency and ensure the best ROI from your budget

    ISBA

    A one day course on the ins and outs of the media world.

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  • ISBA

    Real Time Advertising

    ISBA

    This unique course will give you a comprehensive look into digital media, specifically focusing on display advertising, key technologies and industry best practice.

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  • ISBA

    Making sense of social media

    ISBA

    An overview of social media and how it is affecting businesses at every level. The workshop will deliver best practice, tips on how to develop your own strategies as well as examples of... Read more

  • ISBA

    Search and you will find!

    ISBA

    An overview of search marketing and findability.

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More information about Business

The business sector is a vast field covering an array of both general and specialist areas of expertise and skills. New technologies and the growth of the digital environment, changes in working practice, the perspective of consumer demand and customer service, as well as the ongoing advancement of globalisation, creates new dynamic challenges for the entire business community and the managers & business professionals working within the sector.

As the business sector naturally evolves, as will the need for high skilled business managers & leaders with the skillsets to steer their industry’s forward. However, with this also comes the increase in competition for job roles and functions, and the need for upskilling, practical experienced-based training & education.

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